KIND Cosmetics is the newest Australian beauty brand to enter the market. KIND is the brainchild of Lynda Chapman and Pia Dwyer, two women on a mission - to add consciously drive, multi-purpose cosmetics to everybody's beauty routine.

With a focus on multi-use products, the Hybrid Heroes range is made in Australia from 100% vegan ingredients, to simplify the everyday make-up routine. Consisting of 13 game-changing products, including high performing bases, nourishing lipsticks, and lash and brow perfectors.

All KIND products are cruelty free, PETA accredited and boxed in 100% compostable bamboo packaging.

NATURAL MINERAL FOUNDATION POWDER WITH SPF 15 & BLUE LIGHT PROTECTION
Discover a soft-focus finish and a dewy, luminous glow that lasts. This lightweight mineral foundation powder offers buildable coverage to banish pores and imperfections, leaving you with softer, healthier looking skin.
SPF 15+ protects skin from harmful UV rays while natural blue light ingredients protect skin from the stresses of short-wave blue light emitted from screens. Packed with nourishing Jojoba, Vitamin E, and pore-refining Kaolin.
As part of a consumer study:
• 92 percent of consumers saw healthier looking and feeling skin in just 7 days
• 96 percent seeing a more even complexion and softer skin after using the Natural Mineral Foundation Powder.

RRP: $29.95

BLUR PERFECTION PRIMER WITH BLUE LIGHT PROTECTION
This multi-purpose primer offers sheer coverage with colour correcting pigments and a soft-focus finish. Infused with botanical ingredients, so skin feels immediately smooth and hydrated, ready to be worn alone or as a perfect makeup base.
Natural anti-blue light ingredients protect skin from the stresses of short-wave blue light. Packed with skin-loving Avocado, Pomegranate, Rosehip Oil, Kakadu Plum, Kangaroo Paw, Shea Butter and Vitamin E.

RRP: $16.95

MIRACLE GLO SKIN SERUM WITH HYALURONIC ACID
The Miracle Glo Skin Serum is a multi-purpose serum creating the smooth base of a primer, the glow of a highlighter, all
while nourishing skin with the serum base of Hyaluronic Acid and natural plant botanicals.

RRP: $19.95

WONDERLASH HEALTH + MASCARA WITH ARGAN OIL
The Wonderlash Health+ Mascara is a natural, 100% vegan formula that nourishes lashes, while giving instant volume and definition. Boasting a blackest black pigment, this buildable formula allows you to create your desired level of volume,
ready for any occasion.
Formulated with a natural polymer Cell-U-Lash that helps to stimulate superior volume and lift to lashes. Repair and nourish lashes with the antioxidant rich Argan Oil, Kakadu Plum and Vitamin E combined with the nourishing features of
Shea Butter.

RRP: $16.95

HYDRATING LIP ELIXIR WITH HYALURONIC ACID
This thirst-quenching lip conditioning cream-oil is infused with lip-loving natural plant botanicals to deliver an instant boost of hydration with a natural pink tint and glossy finish.

RRP: $14.95

ULTRA-HYDRATING LIPSTICK WITH NATURAL PLANT BOTANICALS
An ultra-hydrating lipstick, jam packed with natural plant botanicals. Each shade delivers instant colour and vibrancy, while conditioning lips for lightweight wear.
Infused with nourishing Hyaluronic Acid, Chia Seed Oil, Papaya Extract, Moringa Oil, Shea Butter, Jojoba and Vitamin E. Shades: True Nude Cream (Matte), Deep Nude Cream (Shine), Desert Rose Cream (Shine), Toffee Cream (Matte), Blush Cream (Shine) and Rose Berry Cream (Shine)

RRP: $9.95

FOUNDATION BRUSH
This is the perfect foundation brush for a seamless, streak-free finish. The brushes soft, vegan bristles are expertly tapered to evenly blend liquid across the skin for a smooth finish.

RRP: $9.95

Review: The KIND collection is more than just make up, supporting women, this vegan, natural plant botanical makeup is a high quality range.  Not only are you doing a service to other women, but you are helping yourself by using makeup that contains no nasties that are harmful to your delicate skin.  It's also Vegan friendly, with no animal testing, so you are choosing to be kind to yourself and your surroundings. I personally thought the mineral foundation a stand out, often I react to cosmetics, barely knew this one was even there.

Made in Australia and packaged with sustainable and 100% compostable bamboo card.